Priorities 

What should you have? A Twitter, YouTube, Pinterest, Instagram or…..strategy? Facebook is the world’s leading social network. If your resources are limited, focus your resources here. It’s not enough to just have a Facebook page, you need to make it interesting!

Real patients 

The reality is that most medical brands will a have limited number of Facebook fans. Don’t fall into the trap of chasing fake fans, focus on connecting with real potential patients that will impact the bottom line: Clinical business.

Be human

Facebook wants to help friends communicate with each other. Your brand will need to be friendly, sociable and personable. Less of the hard sell marketing speak.

Content is King

Know your patients and know what they are interested. Great Content is king.

Exclusives

Reward your Facebook followers with exclusive products and services, give them another reason to interact with you.

Transparency

Bare patient privacy in mind, but don’t hide feedback, comments and personal experiences. Patients want authenticity.

Spam

As a rule of thumb, try to stick to no more than two posts a day.

Interaction

Encourage engagement: pose a question, ask for feedback and opinions. Try and nurture a conversation.