Steps to developing a winning practice brand
Overall business strategy
What type of practice do you want? One with organic growth or will you buy a patient book? Your branding strategy should reflect your overall strategy.
Target patients
Who are your target patients? Define your target patient and focus on them to drive growth.
Deeper understanding of patients
Practices that carry out detailed patient persona mapping benefit from data that allows them to make better branding decisions. You’ll better understand your patient’s priorities and needs.
Brand positioning.
Use these insights to help you position your practice, in relation to patients needs and the competition. Explain why patients would want to come to you.
Messaging strategy
How will you get your brand positioning ‘message’ out to patients? How will you reach your target audience of patients? Each sub-group of patients will need a communication approach appropriate to them.
Name, logo and tagline
Your name will need to resonate with potential patients, think about colour psychology, fonts, logos and so forth. Your choices will be dictated by all your patient and market insights.
Content marketing
Content marketing is particularly well suited to medical practices. provide the right content, to the right people at the right stage of the sale cycle.
Website
Your website is where patients learn what you do and how you do it. It’s also the place where you will present all your content to educate and steer patients.
Experiment, observe, learn and improve
There’s always more than one way to do things. A/B testing is your friend. Try out solutions, see what works and implement.
Ready to start building your brand? Contact us today.