Get Twitter working for your practice
Shape perception
Twitter is a great channel for demonstrating knowledge. Good use of hashtags allows you to reach out to patients with an interest in your clinical area, regardless of whether they follow you or not. Tweet on what you know and give potential new patients the information that they need. You can share original content or ‘re-tweet’ other relevant content.
Hashtags
Hashtags are Twitter’s way of indexing. Index correctly and you’ll get your message out to the right people. Just don’t use too many and keep the tags accurate.
Chat don’t shout
Don’t be afraid to ‘chat’ to other users. Engage in conversations about your profession. Demonstrate knowledge and offer ethical advice and options. The best Twitter accounts are the ones where the user is actively engaging in conversations. This leads to additional followers, more influence and more potential patients.
Tweet when people are most likely to see your content: during the commute to work, lunch times, commute home, after dinner.Images
Images can help you make your point, so don’t be afraid to use high-quality images. But mind patient privacy at all times.