The term branding has long been associated with companies, but personal branding is also relevant to clinical professionals. A clinician’s reputation and brand go hand in hand. A strong personal brand leads to more referrals.

Here are seven ways to improve your personal brand.

Think of yourself as a brand

What do you wat patients to think of when they hear your name? Expertise, interpersonal skills? Once you know how you wish your personal brand to be perceived, you can begin to put a strategy in place. What resonates with your target patients?

Online presence

How do patients see you, what comes up when you Google your name? Understand how you are percieved, then begin to cultivate your identity and interact with patients in a brand consistent way

Personal website

A personal website is a great way to get your name and brand out there. It gives you an opportunity to present yourself to patients and show them what they can expect from you.

Content

Consider what you post and what you say about yourself. Be sure to put the patient at teh heart of everything that you do. That way you are providing value to the patient and building up your own brand equity.