If you’re like me, you like to keep websites simple and clean. But there’s more to a great website than just a clean look, here’s what I look for.
Logical navigation
If users don’t know where they should clicking they are likely to give up and leave your website.
Content
It’s great to have a good-looking site, but is there any useful information on the site? Remember: content is king.
Too much info
Content is king, but if you stuff everything you know onto a website the chances are that you will confuse the patient. Think about value. What does the patient really need to know?
Accessibility
There is a sizable number of patients that have vision issues. Does the site have good accessibility? Simpler sites tend to be better in this regard.
Quick look
Seems today that everyone is under time pressure. Simpler sites, with clear concise copy and images, are easier to read at a glance.
Focus
Less is more. Think about what you want to say and say it in the clearest, simplest way.
Speed
Google wants a fast web, so if your site loads slowly expect to find it on page 1 million! (SERP)
One at a time
A minimal website allows you to focus on one clear message on each page. Focus on one value proposition that resonates with the patient.
Need help with your website? Contact us today and let’s get started together.