SEO Objectives
In this one day bootcamp you will learn how to generate better quality website visitors from search engines and more sales leads.
Book this SEO bootcamp course today, it is your first step to:
- getting a better search engine ranking
- generating higher quality web traffic
- converting more website sales and leads
- being able to communicate more effectively with your technical / SEO team
Get tips and advice from our experienced trainer Sandra Hennessy, who is a practitioner as well as a trainer which means she will give you tips and advice on proven techniques.
This is a practical course where you will leave with a detailed action plan which will identify what you have complete and what needs to be completed by you and/or your SEO team.
Please bring a laptop (not a tablet) with you so you can participant in the practical elements and get hands on experience using the main tools required to evaluate and plan your own website SEO campaign.
On this one day SEO bootcamp training course you will:
- Learn how you can save money on outsourcing your SEO because you will have the skills, knowledge and tools to be able to implement your own website optimisation project
- Understand that SEO is a mix of technical skills and marketing skills
- Be able to communicate effectively with your SEO and technical team if you wish to outsource
- Learn how to improve your SEO and search click through rate by using AMP, structured data mark-up, rich cards etc.
- Learn the 5 key steps to getting a page one ranking in search engines like Google.
- Planning: this module will help you to plan your SEO campaign an understand how website structure, usability, accessibility etc. plays a big part in SEO
- Evaluating: during this module you will be evaluating your own website optimisation using a range of free online tools (Google Search Console (GSC) set up will be required and assistance will be provided prior to the course to assist you will setting GSC up and submitting your sitemap)
- On-page SEO: you will learn how to research your target keywords and how optimise the on-page elements.
- Off-page SEO: this module will take you though why content is king. We will explore what type of content will work for your audience and how to use content marketing to aid with your website SEO.
- Analysis: analysing your website SEO campaign is extremely important so you can continue to refine your on-page and off-page SEO. Learn about a great range of tools that can be used to aid with this including Google analytics, Moz etc
- Have access to a range of tool that will enable you to manage and monitor your SEO campaign to ensure its success
SEO is evolving all the time and it is important that you understand the core elements of a SEO strategy before taking the plunge.
Ready to take the next step? Fill out the contact form below and lets get the conversation started.
