Are you using Social Media correctly to generate patient leads?

Carrying out a Social Media Audit is a great way to see if your Facebook & Twitter activity is getting you results. What’s working and what do you need to improve on.

I have been using social media channels to generate patient referrals since 2005. To make the most of Social Media you have to identify which platforms to use, define the content that works best for your patient audience and how you will be measuring success.

 

The audit will answer the following questions:

• How do social media channels fit with your business?
• Are you using the right social channels?
• Are you reaching the right patients?
• What are your competitors doing?
• How will you measure success?

My Social Media Audit includes:

• Your business goals
• Research for your clinical profession
• A review of current social media channels
• Ideal patient personas/audience and where to find them.
• Competitor analysis_ what can you learn from their activities
• Social Media Plan- practical recommendations & best practice advice