It’s essential that your practice has a visual presence that differentiates it from the competition. It’s an integral part of your brand identity.Pearls Dental Maynooth wanted to project an individualised personality, centred around creating an emotional connection patients. Together we built up a picture of the practice’s patient, mapping out their personalities. This map was used to steer the visual branding of the clinic.

Brand first impressions

First impressions count. The visual identity of a practice is only a small part of the overall brand identity but it’s an important part. At Pearls Dental we created a youthful, vibrant decor scheme that was reflected in all practice material, graphics and uniforms. All the brand elements are consistent throughout.

How we can help your practice’s brand appearance 

At Healthcare Marketing Ireland, when we talk about a visual language it’s not just about looking aesthetic. We will work with you to understand your customers. What language will resonate with them? What image and feelings are you trying to promote? How will you differentiate your brand in a busy medical market?Only once these questions have been answered can we develop a visual language.

Details build trust 

A well-recognized and clear identity helps build trust. Developing a strong brand image will lead to brand advocacy. These advocates bring in new business to the practice.A strong brand image is one of your most powerful assets, at Healthcare Marketing Ireland we can help you make the most of that asset.