How does brand development help your practice?
A strong clinical brand influences potential patients. A well developed medical brand is ‘self-promoting’, unique, promotes loyalty and offers a promise of quality.
These were the qualities that Dental House wants to express. A comprehensive research program was designed to understand what patients valued, feared and desires.
The outcome of this research was used to shape the brand name, the colours, typography and the visual language of the brand.
Furthermore, the research has shaped the language of the brand. Its values and priorities. Dental House is now a vibrant brand that provides value to the patient and is an integral part of the local community.
How Healthcare Marketing Ireland can help shape your brand
We have experience launching new medical brands and reinvigorating existing practice brands. We will work with you in developing your brand, bringing together primary research, design, and event management to express your brand and values. We help you tell your story.