There’s more to SEO than just building links and analytics. Content and social media play a huge role SERP/SEO.
At Healthcare Marketing Ireland we work on-site and off-site to improve SEO/SERP. Here are a few of our techniques:
Competitors
What are your competitors doing? How have they structured their pages? Learn from what is going on in your market.
H1, H2 tagging, back links and so forth.
Quality back-links
Google rewards back-links, but only those that are meaningful and honest. Here are a couple of examples:
- Golden pages and similar
- Citation on a popular website such as the Irish Times
- Popular active blogs
On-Page Optimisation
Make sure that you have good housekeeping:
- Short URLs
- Meta-descriptions, tags, blurb etc
- Logical, meaningful, semantic keywords
- Correct use of H-tags
- Social media buttons
- Cross-link relevant pages
Going Mobile
If your site is not mobile-friendly expect to be penalised by Google. Full stop!
Looking to improve your SEO? Contact us today!